The best Coffee in Vietnam

Ngày đăng: 01/06/2016 .

Life is getting more hectic, and instant coffee is becoming a popular choice thanks to its convenience. Moreover, manufacturers have improved the quality of instant coffee significantly. It is made with a stronger taste of coffee to appeal to Vietnamese consumers.

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The famous coffee brand of Vietnam

They have also invested heavily in R&D activities to launch new products and promotional activities to stimulate demand. For example, Trung Nguyen Corp introduced G7 White Coffee in late 2013. The product is for those who love to have coffee with a rich milk flavour. Trung Nguyen Corp is also the company that is very active in carrying out marketing activities such as writing PR articles on popular news websites, running TV ads, and making use of point-of-sale display in supermarkets and hypermarkets.


COMPETITIVE LANDSCAPE

Nestlé Vietnam Ltd maintained its leading position in 2014, with a retail value share of 35% thanks to the popularity of its brand Nescafé. The company gained considerable success thanks to its diversified portfolio, good product quality, reasonable price, and effective nationwide distribution network.

 
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Moreover, value sales of its new brand Nescafé Café Viet, which was launched in 2012, have been increasing rapidly. The new brand is made with a stronger taste and higher volume than previous products to fit the Vietnamese habit of drinking ice coffee.
 
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Vietnamese coffee makes converts as quickly as it raises pulses. Every day morning cup of ca phe soon became a local habit. Helps give Vietnamese coffee its particular style. Which sits on top of the cup. The beans are weighted down with a thin lid, hot water is added to the phin, and then the water slowly trickles through into the cup.

Most people drink the resulting dark, strong brew with sweetened condensed milk, a practice that began because the French couldn't easily acquire fresh milk. In the north of Vietnam, this mixture is referred to as ca phe nau (brown coffee), while in the south it’s called ca phe sua (milk coffee).
 
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